Hybridity

The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture—called critical transculturalism—which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts. … full description

Bibliographic Details

Main Author

Kraidy, Marwan

Document Type

eBook

Language

English

Published

Philadelphia Temple University Press 01. 06. 2006

Edition

1

Subjects

Case studies

Communication

Communication internationale

Communication Studies

Communication, International

Cultural differences

Cultural diversity

Cultural fusion

Cultural imperialism

Cultural studies

Culture

Double appartenance (Sciences sociales)

Globalization

Hybridity

Hybridity (Social sciences)

Language Arts & Disciplines

Lebanon

Logic

Media and Communications

Media Studies

Political conditions

Social integration

Social Science

Sociology

United States

more… less…

Bibliography

Relevant Wikipedia pages: Cultural imperialism - https://en.wikipedia.org/wiki/Cultural_imperialism; Globalization - https://en.wikipedia.org/wiki/Globalization; Hybridity - https://en.wikipedia.org/wiki/Hybridity; Lebanon - https://en.wikipedia.org/wiki/Lebanon; United States - https://en.wikipedia.org/wiki/United_States
Ann Arbor, Mich.
Electronic text and image data.
ACLS Humanities E-Book
EPUB file.
University of Michigan, Michigan Publishing
2022.
SourceType-Books-1
ObjectType-Book-1
content type line 7
MODID-d5b78c32570:Temple University Press
MODID-5bfd471c321:KU Select 2016 Backlist
MODID-00000000488:Knowledge Unlatched

ISBN

1592131433
9781592131433
159213145X
9781592131457
1592131441
9781592131440

DOI

10.26530/oapen_626979