Determinants influencing consumer behaviour in organic food market

To chci

This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods. … celý popis

Podrobná bibliografie

Hlavní autor

Monika Frýdlová

Další autoři

Hana Vostrá Vydrová

Typ dokumentu

Články

Fyzický popis

10 il.

Publikováno v

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. -- ISSN 1211-8516. -- Roč. 59, č. 7 (2011), s. 111-119

Témata

CZECH REPUBLIC

COMMODITY MARKETS

BIOPRODUCTS

ORGANIC FOODS

CONSUMER BEHAVIOUR

QUESTIONNAIRES

DECISION MAKING

INCOME

PRICES

PSYCHOLOGICAL FACTORS

zbožní trhy

bioprodukty

organické potraviny

chování spotřebitelů

dotazníky

rozhodovací činnost

příjem

ceny

psychologické faktory

Česko

více… méně…

Popis jednotky

6 grafů, 4 tabulky

Bibliografie

Literatura na s. 119