Výsledky vyhledávání - "PSYCHOLOGICAL FACTORS"
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Regional Branding: Customer’s Experience with the Certified Products
This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to …
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183
Understanding Regional Product Characteristics and Consumers Purchasing them in the Czech Republic
This article deals with regional products in the Czech Republic. The goal is to examine the regional product characteristics, purchasing behavior when buying said products and basic segmentation …
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184
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Edible insects - species suitable for entomophagy under condition of Czech Republic
Since 2002, when the first lecture on entomophagy took place at Mendel University in Brno, till today, participants of these educational lectures were asked to fill questionnaires in order to evaluate …
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187
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Possible complex approaches towards evaluating the quality of a destination in the context of tourism management
Thepaper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, …
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Influence of Socio-demographic Characteristics of Consumers on Attitudes Towards Cause Related Marketing
It is the objective of this paper to analyse the attitudes of consumers towards CRM in terms of age, sex and education, and also in those of their financial situation. The research was conducted with …
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193
Chosen Aspects of Non-Profit Sector and Volunteering in Slovakia
The significance of voluntary activities in Slovakia constantly increases as it is one of the fundamental areas, which is of particular interest to chosen communities as well as the general public, …
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194
Consumer Behaviour on Slovak Yoghurt and Fermented Milk Products Market
Milk and dairy products present an important source of essential nutrients which should be a part of human beings nutrition. While the recommended consumption of milk and dairy products is set at the …
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195
Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products
The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis …
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196
Factors affecting Generation Y Customers’ Satisfaction with Online Group-Buying Purchases in South Korea
This paper focuses on the customers’ satisfaction with online group-buying purchases on the South Korean market. The aim of the paper is to examine a model of Generation Y consumers’ satisfaction …
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Forest landscape aesthetic quality model (FLAQM): A comparative study on landscape modelling using regression analysis and artificial neural networks
Today, the landscape aesthetic quality assessment is more technical and quantitative in environmental management. We aimed at developing artificial neural network (ANN) modelling and multiple …
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199
Homeopatie a placebo = Homeopathy and Placebo
In this paper I introduce in a broader context a summary report of the Working Group of the European Academies Science Advisory Council (EASAC) on homeopathy, to which I contributed. I focus on the …
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200
Impact of farmers’ benefits linking stability on cloud farm platform of company to farmer model
China has formed a new C2F (company-to-farmer) model of internet and agriculture. How to build a sustainable linkage of the C2F platform is important for promoting agricultural industrialization. …
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